Social media is essential to any law firm and its content should be viewed that way, too. A strong social media presence is essential to have an online presence so you can reach out to your followers directly when needed and also engage with them while they are visiting different sites. It’s not enough to just have a Facebook page or a Twitter account. You need to make sure it’s organized, useful, and always up-to-date. Try these tips for building a strong social media presence in your law firm.
Create a blog
Blogging is the complete opposite of being ‘on-yours’: it’s being published on your own blog, which you can then take over and boost with your own content. You can choose between WordPress and Blogger, and there are loads of free and paid blogging services out there. Having a blog means that you can use it as a platform to attract followers, share your expertise, and connect with other professionals in your field. You can also include guest posts and blog articles from other professionals, which can be really useful and helpful. When you have a blog, it feels really nice to share your knowledge, expertise, and experience with other professionals. You can use your blog to: Write about your law firm and practicing law. Run guest posts or guest-blogging opportunities for other professionals. Have your blog featured on websites, books, and blogs.
Use your platform to connect with your followers
Using social media platforms to connect with your followers is the best way to build a strong social media presence can fol in your law firm. When you first launch your account, yolow a few hundred people and start to make connections. By building a relationship with your followers, you can help them find useful content, as well as give you information and advice. This could be content written specifically for your followers on topics like best practices for dealing with clients, building and operating your law firm, and more. You can also interact with your followers in different ways. You can message them on social media, follow them on their account, send them emails, and ask them questions.
Have helpful content
As your social media presence grows, so does your followers’ traffic. By constantly posting helpful content, you can encourage your followers to click on links to your sites, which helps you earn more income. You can provide free content that your followers can download, such as e-books, articles, and more. They can then use the content on their own sites, or send it to their friends and colleagues through social media. You can also provide premium content, such as video courses, that your followers can access with a subscription.
Keep it simple and useful
Don’t overthink it. If something isn’t working, then don’t overthink it. Overthinking your social media presence can lead to anxiety, which is the opposite of what you want when you’re trying to build a strong social media presence. You don’t need a ton of social media content at the moment, but you do need to keep it simple. You also don’t need to do it all at once. Start small and use the space below as a guideline for what you should be doing. Just start with one or two things, then add more as you feel comfortable with building and improving your social media presence.
Don’t be afraid to reach out to followers
You don’t have to be in contact with your followers all the time. Reach out when you need to and want to, and then save the chatter for your blog, direct messages, or social media posts. You can also save the fluff for your email or in-person conversations with clients. Chances are, they will respect you more if you don’t send them blog posts and articles by email.
Bottom line
In today’s world, social media is a very important part of marketing your law firm. In order to have a strong social media presence, you need to put in the work. You need to plan the content for your accounts, have helpful posts and information, and use a platform that helps you build and share a connection with your followers. There’s no one-fits-all solution when it comes to building a social media presence. Every account is different and requires different content. You also have to consider your followers’ interests, as well as your own, when planning for your social media presence. If you follow these six tips for building a strong social media presence in your law firm, you’ll be well on your way to having a strong online presence.
