360-degree videos – also known as VR or virtual reality – are a form of video that shows a spherical scene in which the camera captures all possible angles from the point where it is placed.
Although there are endless applications that will allow you to achieve a 360-degree effect, these only work for taking still photos. To record a video in this spherical format, the only option that exists is to purchase a special camera. Although the cost of specialized cameras is very high, many companies have resorted to production houses that offer the making of 360° marketing videos.
More and more spherical videos appear on compatible platforms such as Facebook or YouTube, and this audiovisual style works very well within a market strategy. As we know that technology advances very quickly and sometimes it is very difficult to keep up with Internet trends, we will shortly tell you three of the benefits that you can obtain if you include 360° videos in your company’s networks.
Use 360° marketing videos to show a never-before-seen side of your company or product.
The ease of moving between different angles of the video makes it very easy to observe every corner of the space presented. Imagine that your company produces energy drinks and decides to promote itself on networks with a 360° video of the factory where the product is bottled. All the followers of your company will be able to observe every detail of the factory, as well as see the bottling process. If produced in series, these types of videos can work to establish a more personal relationship between brand and consumer, one of the main objectives that anyone who makes marketing videos seeks.
Marketing videos for event coverage can be very different.
Promoting an event usually requires showing photos or videos of the most important events, as well as the response of the public that attends. If the idea is usually to review an event so that people feel part of it, what better than an interactive posts 360 ° video to make any viewer feel like an attendee? Another function that does not yet exist but that is very close to being integrated by the networks will be the facility to broadcast live, but with the spherical format. It is very clear that all these possibilities make marketing videos much more able to engage your audience.
With 360° marketing videos, the limit is up to you.
Whether it’s for an extreme adventure, a vlog or a music video, the spherical format has an innovative air that relies heavily on the creativity of the filmmakers. 360° video is just getting started right now, so it hasn’t really been pigeonholed into a specific style of filmmaking. We recommend you talk to your trusted production house to find out if they provide the 360° video service.
All the followers of your company will be able to observe every detail of the factory, as well as see the bottling process. If produced in series, these types of videos can work to establish a more personal relationship between brand and consumer, one of the main objectives that anyone who makes marketing videos seeks.